Apple Leisure Group deal to manage Roc Hotels
Apple Leisure Group (ALG) and Roc hotels have reportedly struck a deal which will see the American giant operating 16 Roc hotels across Spain.
The deal includes over 4200 rooms and adds significantly to ALG’s Spanish portfolio. Although the announcement is yet to appear on ALG’s newsroom, reports indicate that the acquired Roc hotels are located in Mallorca, Menorca, Torremolinos, Marbella, Roquetas de Mar and La Manga del Mar Meno.
This marks a shift for ALG, whose Spanish hotels were primarily located in the Canary and Balearic Islands until now. It seems that, despite the pandemic, ALG has been able to grow its portfolio significantly. In an interview with Desarrollo, Alex Zozaya, executive chairman of ALG, said:
We will close 2021 with 52 hotels in Europe, which places us as the fourth largest company in Spain with almost 50 hotels. Globally, we will reach 100 hotels in 2021, even though we did not plan to do so until 2022.
AMResorts, a subsidiary of Apple Leisure Group (ALG), will apparently begin to manage the new hotels during the 2021 season. AMResorts describe themselves as “a collection of luxury resort destinations, each with a unique personality”
In 2022, management will then be transferred to Alua, part of the AMResorts collection acquired by ALG in 2018. Reports indicate that the Roc hotels will rebrand gradually under this name, offering a new experience for customers.
The ALG deal follows recent news about another large hotel deal pending in Mallorca. Earlier this month, the Four Seasons Group were reportedly set to buy the famous Formentor Hotel from Barceló. It is expected that the group will invest 20 million euros in renovations at the luxury site, which has over 130 rooms.
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